At The ACT Matrix Academy, the Matrix is our business, but we also use it for business and marketing coaching.
In today's workshop, we shared our process for writing titles that compel people to click on them.
The only purpose of your title is to compel the reader to click on the link and register for your workshop.
We know that people pay for pain relief, so your title should include words that speak to the pain points of your audience.
This isn't necessarily physical pain - just the experiences or activities or items that are yucky for your audience, the things they'd work hard (and maybe pay money) to get away from.
In Matrix talk, you are positioning yourself - along with your service and/or products - in their upper left.
You are their yucky stuff relief move.
Click Here to Download Your Free Title Writing Guide.
Click Here for the Business and Marketing Field Guide and Course + The Life Coaching Workbook and Course